Building or Reshaping Organizational Culture Part 2

Leadership Coaching with Mel Brown

In last month’s article we defined the term “organizational culture” and introduced the first step in building or reshaping organizational culture which was to establish a mission which defines the organization’s purpose and provides meaning to the work employees do.

A reader of last month’s column suggested that it would be helpful to see some examples of good mission statements. As you read the mission statements below ask yourself does the statement tell what the organization does, for whom it does it and what the impact of doing it is? Is it written succinctly so that any employee could recite it upon request?

Google: “to organize the world’s information and make it universally accessible and useful”

Amazon: “to build a place where people can come to find and discover anything they might want to buy online”

At first glance, “to find” and “discover” might seem redundant. However, the language is purposeful because Amazon is hoping people might discover something that they were not looking for in the first place, but catches their interest while browsing.

Mel Brown and Associates: “to equip individuals and organizations to accomplish their visions, missions, and goals”

Every service Mel Brown and Associates provides (leadership development coaching, mentoring, training, organizational assessments, program evaluations, staff development, conducting management studies, contract monitoring, facilitation of processes for vision and mission development, policy and procedure development, and executive searches, strategic planning, etc.) is to equip our clients to accomplish their visions, missions and goals.