The Key to the What, How and Who of Leadership

Leadership Coaching with Mel Brown

The Key to the What, How and Who of Leadership
“What makes a leader?” What is leadership?’ Those are questions that have been the subjects of numerous books, articles and workshops for the past few decades. For an organization to function effectively it must have effective leadership, so what constitutes effective leadership?

The What
With all the research on leadership that has occurred during the past few decades, it has become abundantly clear that the “what” of leadership is “a vision.”

Leadership guru Jack Welch has repeatedly stated in his writings that a leader is someone with vision and the ability to articulate that vision to the team so vividly and powerfully that it becomes their vision.

A definition of leadership that I like, but have seen stated by so many people that I am unclear as to whom I should give credit for using, is “a clear and compelling sense of the future as well as an understanding of the actions it takes to get there.”

In his article, “Role of an Organizational Leader,” Ashim Gupta states, “The most fundamental role of a leader is to define the organizational goal, formulate plans and organize people to achieve the goals through the execution of plans.”

With that said, if the “what” of the role of a leader is “vision,” what are the “how” and the “who”?

The How
The vision determines the direction of the organization, but without strategy, the organization goes nowhere. Strategy articulates the plans or describes “how to achieve the

Plans or strategies demonstrate the job knowledge or the skills if a leader which includes organizational restructuring (if needed), service or product delivery and management, and strategic management.

The Who
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